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The New Renaissance: Ferragamo Autumn 2023 Advertising Campaign

The fall-winter 2023 campaign by Ferragamo, appropriately titled “The New Renaissance,” is a brilliant fusion of heritage and modernity that strikes a chord with the contemporary gentleman. Drawing inspiration from the eternal elegance of the Italian Renaissance, this campaign reintroduces Ferragamo to the profound legacy of Florence.

Ferragamo Autumn/Winter 2023 Ad Campaign

In a gray suede outfit, Paul Hameline embodies monochromatic style for Ferragamo’s fall-winter 2023 advertising campaign. Art: Paolo Veronese, 1570-75. Photo: Tyler Mitchell / Ferragamo

The men’s clothing line, presented amidst the iconic Le Gallerie degli Uffizi paintings, exalts artistry and innovation. Meticulously crafted suits, luxurious textures, and daring fabrics inject vitality into a collection that pays tribute to history while embracing the future. The partnership with the Uffizi Gallery stands as a pivotal component of the campaign, enabling Ferragamo to weave art and fashion together in a manner that echoes the brand’s fundamental principles.

Malick Bodian exudes a sporty aesthetic for Ferragamo’s fall-winter 2023 ad campaign. Art: Sandro Botticelli, 1481. Photo: Tyler Mitchell / Ferragamo

By contextualizing the men’s collection within the context of renowned artworks from the 15th and 16th centuries, Creative Director Maximilian Davis has initiated a dialogue between traditional grace and contemporary flair. This collaboration not only enriches the visual appeal of the collection but also underscores Ferragamo’s dedication to artistic brilliance.

Taemin Park elegantly suits up for Ferragamo’s fall-winter 2023 ad campaign. Art: Piero della Francesca, 1467-72. Photo: Tyler Mitchell / Ferragamo

The influence of Florence on Ferragamo’s men’s fashion in the autumn-winter 2023 collection is unmistakable. The city’s artistic essence, synonymous with the Renaissance era, is deeply ingrained in the designs.

Precise tailoring and exceptional suiting mirror the spirit of Florence, a city renowned for its ingenuity and craftsmanship. The collection serves as a testament to Ferragamo’s capability to translate the timeless charm of the Renaissance into fashion that resonates with the modern man of the 21st century.

Iván de Pineda showcases a tailored overcoat for Ferragamo’s fall-winter 2023 ad campaign. Art: Sandro Botticelli, 1481. Photo: Tyler Mitchell / Ferragamo

Maximilian Davis’s vision for Ferragamo’s men’s fashion transcends a singular collection. He is shaping Ferragamo’s future by leveraging the expertise of artisans and evolving the brand’s legacy.

The “New Renaissance” campaign is more than a seasonal presentation; it is a declaration of purpose. It narrates the creative process, depicting a community of models, musicians, and creators who breathe life into the artworks—Ferragamo’s “New Renaissance” where tradition intersects with innovation, and the past ignites the future.

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