The celebrated Kartell, a distinguished Italian design brand, has positioned itself in a new location within the lively NoMad district in New York.
Situated at 152 Madison Avenue, at the northwest corner of East 32nd Street, this newly inaugurated 4300 square foot flagship store spans across two levels in a historic building from the 1920s. With its four large windows providing views of the surrounding streets, the extensive layout serves as a perfect setting for displaying Kartell’s products and lifestyle collections.
The launch of Kartell’s recent establishment in New York demonstrates a strong commitment to maintaining a presence in key urban centers globally. By choosing a prime location within the vibrant NoMad neighborhood – which has rapidly become a central hub in the city’s design scene – the brand reaffirms its unwavering dedication to innovation, artistry, sophistication, and design.
As part of its expanded presence strategy, Kartell is now focusing on larger retail spaces, such as its latest venture in New York, to emphasize its ability to offer comprehensive living solutions encompassing a diverse range of items; these include luxurious couches, comfortable armchairs, elegant rugs, stylish end tables, sophisticated light fixtures, tables, and seating arrangements, all reflecting the brand’s commitment to staying at the forefront of cutting-edge technological advancements. This extended product range enables Kartell to present a holistic perspective that meets the growing demand for residential and hospitality projects across the market, while appealing to the refined tastes of an urban clientele.
“We decided to move from our original Greene Street location to a larger space with bigger windows in the NoMad area, a place known for its design focus,” stated Lorenza Luti, Kartell’s Marketing & Retail Director. “This venue will allow us to provide a more encompassing and immersive Kartell experience, presenting our innovative lifestyle concept to retail customers, architects, and industry experts. The connection between Kartell and New York was established in 2000 with the first store opening. Today, the new venue’s design is better suited to showcase the wide range of new offerings, enabling complete arrangements and setups that truly enhance the shopping experience.”
In addition to the physical store expansions, Kartell is also diligently improving its online retail platform to serve customers across the United States. The brand recognizes the importance of maintaining a multifaceted approach that combines both online and in-person sales, providing a seamless and cohesive customer journey.
Image source: Kartell.com
