With the rise of famous associations between alcohol brands and celebrities (consider Lady Gaga with Dom Perignon, and Bruno Mars with Selva Rey Rum), a new and incredibly fashionable alliance has emerged just in time for the fashion month.
The union between Donnafugata, the family-owned winery from Sicily established in 1983, and Dolce & Gabbana, the luxury fashion brand founded in 1985 by Italian designers Domenico Dolce and Stefano Gabbana, has resulted in the creation of the Donnafugata x Dolce & Gabbana Collection, featuring four exquisite wines.
The chic and delectable Donnafugata x Dolce & Gabbana Collection comprises the enchanting rosé Rosa, the captivating white Isolano, the sophisticated red Cuordilava, and the prestigious red Tancredi. Each stands as an ambassador of Sicily, capturing the essence of the region through its color, aroma, flavors, and heritage. Both companies collaborated to craft aesthetically pleasing bottles with intricate details that pay homage to Sicilian influences.
Donnafugata is renowned for producing bespoke wines, focusing on small, high-quality productions from distinct territories and vineyards across Sicily. Their vibrant trademark labels depict the rich culture and history of Sicily in a unique and sensual manner, making their wines a natural choice for connoisseurs of art—or fashion. The globally acclaimed Dolce & Gabbana, recognized for their premium fashion creations, likely needs no formal introduction.
Although wine-making and fashion design involve different creative processes, they share common elements. Both require a diverse range of raw materials, production influenced by seasons, adherence to trends, and adaptability for relevance. In essence, fashion and wine stand the test of time. The wines born from this exceptional partnership illustrate a dedication to artistic excellence and innovative expression.
Image Source: Dolce & Gabbana and Donnafugata Rosa and Tancredi / Photo by Salvo Alibrio