BOSS is unveiling its autumn-winter 2024 campaign, showcasing an impressive roster that features David Beckham, Burna Boy, Lee Jong-suk, and Matteo Berrettini.
This initiative represents the inaugural occasion Beckham is highlighted as the ambassador for BOSS, following his recent collaboration and design alliance with the label.
Summary of the BOSS Autumn/Winter 2024 Campaign
The iconic football star is the highlight of the campaign, captured by Mikael Jansson.
“I’m excited to be involved in the BOSS autumn-winter 2024 campaign, which marks a thrilling start to my ongoing role as a representative for BOSS,” Beckham stated.
Staying true to the CorpCore theme this season, BOSS elevates its sophisticated office apparel. Suits are transformed with modern silhouettes that emphasize strong shoulders and crisp lines.
The campaign prominently showcases monochrome ensembles that create a striking impression. A unique double-breasted suit paired with an overcoat stands out, exuding sophistication and flair.
In a different part of the campaign, Matteo Berrettini showcases BOSS’ timepieces and jewelry. The brand representative is dressed in a sleek black tailored ensemble, allowing his silver adornments to stand out.
With its autumn-winter 2024 campaign, BOSS reestablishes its position as a leader in modern men’s tailoring.
Image Credit: Fred Duval / Shutterstock
