A celebrated entertainer, Jamie Foxx, recognized for his wit, performances, and vocal skills, has recently joined forces with spirits pioneer WES Brands to introduce the exclusive launch of Brown Sugar Blend (BSB) Whiskey. This distinctive whiskey collaboration, famed for its velvety flavor, is possessed and artistically overseen by Foxx himself.
Most recently, Foxx charmed viewers in the movie The Burial, earning a nomination for a NAACP Image Award. He also lent his voice to the riotous comedy Strays alongside Will Ferrell, and starred in Soul, an acclaimed animated production by Disney/Pixar.
“Life is precious, and I’ve always aimed to live it to the maximum. Being a dedicated whiskey aficionado, possessing a label that provides a unique sipping encounter has been a personal ambition of mine; with BSB, I’m finally making that dream a reality,” conveyed Foxx, Proprietor & Creative Director of BSB. “BSB embodies my life ethos – it’s about bringing people together to celebrate life and relish the moment.”
Capturing the essence of being more adventurous and exceptional, ‘BSB’ is a 70-proof potion that fuses fragrant cinnamon spice with subtle notes of comforting brown sugar.
Showcasing an exquisite, matte black layout, BSB’s container exhibits a luminescent “BSB” chenille letter patch, crafted to mesmerize and spark curiosity. BSB Whiskey stands out on retail shelves and can enhance any social occasion, making it the highlight of the night.
“Flavored spirits had an exceptional year last year, with U.S. depletions hitting 18.25 million cases in 2023, up from 14 million cases in 2019*,” remarked Lauren Kiyak, SVP of Marketing at WES Brands. “Recognizing a tremendous opportunity, and with Jamie’s inventive leadership, BSB now epitomizes the perfect blend of elegance, sportiness, a modern tribute to traditional craftsmanship, and delightful flavors.”
BSB Whiskey is priced at a suggested retail price of $24.99.
Image Source: Tinseltown / Shutterstock
