Cincoro Tequila, the esteemed selection of premium tequilas, has announced its official partnership with AC Milan, the celebrated Italian football giant, a symbolic and historic organization in the realm of sports with a fan following of 550 million worldwide. This alliance, aimed at enhancing the fan engagement of AC Milan and bolstering the Club’s brand presence on a global scale, marks the start of Cincoro’s venture into Italy, spearheaded by their new regional distributor, D&C, a firm renowned for importing luxury cuisine and beverages for more than six decades from Corsico, a town near Milan.
“The introduction of Cincoro Tequila in Italy has been a longstanding aspiration and we are thrilled to finally bring Cincoro to aficionados of premium spirits in Italy,” expressed Emilia Fazzalari, Co-founder & Executive Chairperson of Cincoro Tequila. “This significant collaboration allows us to exhibit the exquisite and delightful essence of Cincoro to discerning Italian patrons and travelers from all corners of the globe.”
“We are delighted to embrace Cincoro Tequila into the AC Milan family,” mentioned Maikel Oettle, Chief Commercial Officer of AC Milan. “This partnership illustrates our commitment to associating with brands that embody the same dedication to excellence and sophistication synonymous with AC Milan. This union will undoubtedly elevate the prestige of our brand worldwide, uniting the elegance of Milanese culture with the sophisticated charm of Cincoro,”
Cincoro Tequila, known for its five lavish tequila variations meticulously crafted from 100% Blue Weber agave sourced from exclusive plantations in both the highlands and lowlands of Jalisco, Mexico, was founded in 2019 by five basketball icons: Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and Wyc Grousbeck of the Boston Celtics, and Michael Jordan. Within a span of under five years, Cincoro has clinched more than 29 accolades in esteemed spirits competitions, setting the standard for tequila eminence. The brand recently announced the expansion of Team Cincoro, welcoming luminaries such as 23-time Grand Slam Champion Serena Williams, MLB Hall of Famer Derek Jeter, Golf Major winners Dustin Johnson and Keegan Bradley, along with DraftKings Inc. co-founders Jason Robins, Matt Kalish and Paul Liberman, among other notable investors.
In 2024, Cincoro embarked on an ambitious and exciting strategy for international expansion and is gearing up to unveil its products in other pivotal European markets, including Spain, France, Greece, and the UK, as well as in the Middle East, Asia, and various renowned travel retail destinations.
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