Emphasizing a hoodie, Valentin Caron showcases a garment jewels set with citrines, onyx, and cacholongs, encrusted with diamonds and embellished with lacquer from the Boucheron Carte Blanche, More is More, High Jewelry collection. Photo: Boucheron
The Parisian luxury label Boucheron is causing a stir with its latest Carte Blanche “More is More” High Jewelry collection. Crafted by Claire Choisne, the Creative Director of Boucheron, this collection challenges norms in a tribute to happiness and optimism. In response to the gloomy atmosphere brought by consecutive lockdowns during the pandemic, this innovative take on High Jewelry tosses aside traditional limitations regarding size, shape, or materials.
Boucheron imitates iron-on emblems with its sleek brooches for its Carte Blanche, More is More, High Jewelry collection. Photo: Boucheron
Drawing inspiration from dynamic pop art, the rebellious essence of Memphis creators, and perspectives free from regulations, the “More is More” collection signifies a daring deviation from convention. The mood boards for the collection burst with vivid hues, lively styles, geometric patterns, and whimsical kitsch motifs—resulting in standout pieces like an extravagant necklace draping the torso and two-dimensional gems that emerge like sketches on paper.
French model Valentin Caron, the figurehead of this fresh campaign, flaunts the collection’s stunning elements, displaying Boucheron’s innovative utilization of materials and technological strides. The amalgamation of diverse materials, gemstones, diamonds, and hues pushes the boundaries of High Jewelry, questioning traditional ideas of what qualifies as precious.
With the “More is More” collection, Boucheron commemorates the zeal, happiness, and sentiment that have been the fundamental principles of Maison Boucheron for over 165 years. This collection is about embracing the exceptional, transforming mundane accessories into masterpieces of self-expression and refinement. By presenting a gender-neutral approach to its jewelry, the “More is More” collection marks a thrilling transition in men’s accessories.
The collection is crafted to transport us to a realm where purity embraces beauty without constraints, enchantment flourishes, sophistication appears effortless, and the world feels exhilarating. Boucheron’s Carte Blanche “More is More” High Jewelry collection is undoubtedly all about abundance: more creativity, more self-expression, more daring, and a new surge of joy and optimism.
