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Barbour Partners with Wequassett Resort and Golf Club for First Hotel Collaboration in the United States

Barbour, the iconic British brand known for its weather-resistant jackets, has teamed up with Wequassett Resort and Golf Club on Cape Cod, Massachusetts for its first significant hotel partnership in the United States.

Founded in 1894, Barbour produces seasonal fashion collections for a wide range of lifestyles, while Wequassett is a luxurious waterfront estate built in 1925. With the ocean serving as a picturesque backdrop, the 27-acre hotel is open throughout the year and is the perfect retreat for couples, groups, and families.

The Barbour Field Guide package is an outdoor itinerary that provides guests with a selection of seasonal activities specifically tailored for Cape Cod, from stylish “Barbour fits” to fashionable essentials. The package includes a Barbour welcome gift for two, a complimentary “Explorer” cocktail, and unlimited access to the Borrowing Closet on site.

In addition to offering a selection of Barbour-branded items in the gift shop and uniforms for hotel staff members, the Wequassett Barbour experience includes the Borrowing Closet. This service lets guests borrow Wellington boots and waxed coats and jackets in a range of colors and sizes for both men, women, and children.

Barbour’s brand presence extends beyond fashion – it has also influenced the resort’s culinary offerings. The “Explorer” cocktail, which features Macallan Double Cask, honey, fresh lemon juice, Angostura bitters, and an embossed lemon peel made with a citrus branding tool, is one of the newest additions to Thoreau’s craft cocktail menu. Additionally, seasonal dishes in the hotel’s signature Forbes Five Star restaurant include black bass with chanterelles, fava and pistachio, and an Eton Mess.

Aside from the Borrowing Closet and fine dining offerings, Wequassett Resort and Golf Club has four tennis courts, two outdoor heated pools, a children’s center, five food and beverage outlets, a water sports center, and access to the Cape Cod National Golf Club. If guests are eager to explore the area, the hotel offers a free shuttle service seven days a week from 6 a.m. to midnight.

The Barbour Field Guide package partnership is available throughout the year. Programming, activities, and gift shop merchandise change seasonally so guests can always look forward to something new and exciting.


Photo: Barbour store in Carnaby, West End- a British luxury and lifestyle brand. Credit: William Barton/SS

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